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我們常說，顧客就是上帝。也許，大家會覺得上帝虛幻了一些，離我們遠(yuǎn)了一些，其實(shí)，客戶是實(shí)實(shí)在在的人群，需要的是實(shí)實(shí)在在的感覺，而這感覺就是來自我們所提供的實(shí)實(shí)在在的服務(wù)。一句親切的稱呼，一次貼心的設(shè)計都能贏得客戶的信賴。面對日益激烈的市場競爭，面對不斷變幻的市場需求，面對迅速膨脹的客戶群體，服務(wù)質(zhì)量的重要性已經(jīng)成為防爆行業(yè)的生存之本、效益之源和發(fā)展動力。商場如戰(zhàn)常如何吸引客戶，留住客戶，培養(yǎng)客戶的忠誠度，是擺在我們每一位防爆人面前的一個棘手的問題。
當(dāng)時代又向前邁進(jìn)了一步的時候，我們突然發(fā)現(xiàn)防爆廠家遍地都是，社會變了，市場變了，用戶的選擇也變的多樣化了。如何讓客戶在眾多選擇面前垂青我們的防爆產(chǎn)品?如何擊敗競爭對手贏得客戶?答案很簡單：就看你的防爆產(chǎn)品能給客戶帶來什么？
第一，防爆產(chǎn)品給用戶帶來基礎(chǔ)的建設(shè)需要還是品牌需要
一方面，最基礎(chǔ)的建設(shè)可以是定位，但就防爆環(huán)境下的用戶需求來說，“能用”已經(jīng)遠(yuǎn)遠(yuǎn)比不上“好用”與“有質(zhì)量的好用”的價值，一個LV包包、香奈兒香水再怎么珍貴，成本上總也值不得現(xiàn)有售賣的價值；但是品牌質(zhì)量的高貴名聲只會將其價值越堆越高。
另一方面，定位于“基礎(chǔ)建設(shè)”的小米手機(jī)卻也成功玩轉(zhuǎn)了逼格營銷，原因何在?除了最基礎(chǔ)的手機(jī)需要之外，小米沒有蘋果的高大上知名度，但卻聚累了另外可以提升品牌度的特點(diǎn)：屌絲中的雞頭、產(chǎn)品硬件配置高給用戶帶來的“基礎(chǔ)建設(shè)”需求。
第二，用了你的防爆產(chǎn)品用戶要變得“更好”
由于防爆產(chǎn)品的特殊使用環(huán)境，再加上現(xiàn)在市場防爆產(chǎn)品的質(zhì)量良莠不齊，所以用戶對防爆產(chǎn)品的防爆性能是否合格格外關(guān)注，安全是無價的！你的防爆產(chǎn)品一定是要安全性能高的防爆產(chǎn)品，更重要的是它的防爆結(jié)構(gòu)和安全性能要設(shè)計合理，防爆參數(shù)指標(biāo)和環(huán)境指標(biāo)要滿足用戶應(yīng)用場所的要求，保證防爆產(chǎn)品能夠在使用、維護(hù)和檢修后仍然具備防爆性能。
We often say that the customer is God. Maybe, everyone will feel that God is a little more illusory and farther away from us. In fact, customers are real people who need real feelings, and this feeling comes from the real services we provide. A cordial title, a thoughtful design can win the trust of customers. Facing the increasingly fierce market competition, the ever-changing market demand, and the rapidly expanding customer base, the importance of service quality has become the basis of survival, the source of benefits and the development momentum of the explosion-proof industry. How shopping malls attract customers, retain customers, and cultivate customer loyalty, is a difficult problem in front of each of us.
We often say that the customer is God. Maybe, everyone will feel that God is a little more illusory and farther away from us. In fact, customers are real people who need real feelings, and this feeling comes from the real services we provide. A cordial title, a thoughtful design can win the trust of customers. Facing the increasingly fierce market competition, the ever-changing market demand, and the rapidly expanding customer base, the importance of service quality has become the basis of survival, the source of benefits and the development momentum of the explosion-proof industry. How shopping malls attract customers, retain customers, and cultivate customer loyalty, is a difficult problem in front of each of us.
When the times took another step forward, we suddenly found that explosion-proof manufacturers are everywhere, society has changed, the market has changed, and the choices of users have also become more diverse. How to let customers favor our explosion-proof products in front of many choices? How to beat competitors to win customers? The answer is simple: just look at what your explosion-proof products can bring to customers?
First, whether the explosion-proof products bring basic construction needs to users or brand needs
On the one hand, the most basic construction can be positioning, but in terms of user needs in an explosion-proof environment, "usable" is far inferior to the value of "good use" and "quality good use". An LV bag No matter how precious the bag and Chanel perfume are, the cost is always worth the value of the existing sale; but the noble reputation of the brand quality will only increase its value.
On the other hand, the Xiaomi mobile phone targeted at "infrastructure" has also successfully played forced marketing. What is the reason? In addition to the most basic mobile phone needs, Xiaomi does not have the high reputation of Apple, but it has accumulated. The characteristics of enhancing the brand: the chicken head in the cockroach and the high hardware configuration of the product bring the "infrastructure" demand to users.
Second, users who use your explosion-proof products should become "better"
Due to the special use environment of explosion-proof products, and the quality of explosion-proof products on the market is uneven, users pay special attention to whether the explosion-proof performance of explosion-proof products is qualified, and safety is priceless! Your explosion-proof product must be an explosion-proof product with high safety performance, and more importantly, its explosion-proof structure and safety performance must be designed reasonably, and the explosion-proof parameter index and environmental index must meet the requirements of the user's application site to ensure that the explosion-proof product can be used After maintenance and overhaul, it still has explosion-proof performance.
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